EcoDesign course at Master in Sustainable Innovation Communication
NABA Milano
 

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The course provides a comprehensive journey into the principles, tools, and practices of EcoDesign, with a strong focus on communication strategies. Across 8 lessons, participants explore:

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• The foundations of EcoDesign and its role in sustainable communication.

• Life cycle assessment and the Cradle to Cradle approach.

• The cultural and material dimensions of sustainable design.

• Risks of greenwashing and the value of authentic storytelling.

• Branding strategies and identity-building for sustainable companies.

• The role of AI, digital tools, and social media in amplifying EcoDesign messages.

• Data visualization and storytelling techniques for impactful communication.

• Practical applications through exercises and workshops.

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The program combines theoretical knowledge, case studies, and hands-on exercises, guiding students to critically evaluate sustainability in design while learning how to communicate it effectively and responsibly.​​​

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