Makio Hasuike & Co

The project aimed to renew the studio’s ten-year-old identity and better communicate its multidisciplinary approach through a more contemporary and distinctive visual language.

The final logo combines the timeless clarity of Helvetica with custom-designed details inspired by the studio’s previous identity, particularly in the “M” and “&” characters. This tailored intervention strengthened the recognisability of the brand while preserving a connection with its original visual heritage.

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