Makio Hasuike & Co

Brand identity and web design for Makio Hasuike & Co, one of Italy’s most respected industrial design studios. I developed the full project from concept to launch: naming strategy, visual identity direction, copywriting, site architecture and editorial positioning.

 

The work required translating a decades-long design legacy into a contemporary digital language, legible both to industry insiders and international audiences.

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The final logo combines the timeless clarity of Helvetica with custom-designed details inspired by the studio’s previous identity, particularly in the “M” and “&” characters. This tailored intervention strengthened the recognisability of the brand while preserving a connection with its original visual heritage.